Freshstream and LDC backed holiday park specialists Away Resorts is excited to announce the acquisition of a popular and long-established holiday park located on the north Cornish coast near Hayle and St Ives Bay.
The 120-acre St Ives Bay Holiday Park has been in family ownership since 1962 and is nestled amongst the sand dunes with direct beach access and enjoying wide-ranging views towards St Ives. With 800 well-appointed chalets, static caravans and camping pitches, the park will become one of eight much-loved resorts owned by the popular British holiday park operator, Away Resorts.
This new park is a welcome addition to the portfolio and the first in the South West for Away Resorts, who are renowned for unique accommodation and facilities, a high level of personal service and a focus on creating exceptional family experiences in special locations.
This exciting change of hands of St Ives Bay Holiday Park from the current owner to Away Resorts will see continued investment in the resort to build on the excellent foundation that the current team have created over the years. In addition, Away Resorts proposes to start offering holiday home ownership at St Ives Bay in line with other parks in the portfolio, enabling families to enjoy regular breaks away.
As the staycation specialists, Away Resorts have seen firsthand the unprecedented demand for UK breaks and holiday home ownership. As a result, and to cater to the needs of existing and new audiences, the company is now investing in a host of significant improvements across its park portfolio.
The acquisition includes the transition of an experienced team who will continue their employment and are being welcomed into the Away Resorts family.
Aspirations for the new park are being developed and will reflect the unique facilities and events that Away Resorts have become renowned for. Any families who feel they may be interested in finding out more about owning a holiday home at St Ives Bay should contact Away Resorts directly to register their interest via their website.
Freshstream and LDC provided follow-on funding for this acquisition.
In addition to this latest acquisition, Away Resorts also recently completed on the purchase of Boston West Hotel and Golf Course in Hubbert’s Bridge, Lincolnshire with plans to implement the recently obtained planning permission to develop 300 pitches suitable for luxury lodges. Furthermore, phase one plans have begun at Mill Rythe Coastal Village, on Hayling Island, as it undergoes an exciting £10million transformation – turning the popular park into a contemporary, self-catered destination for holiday home ownership, short breaks and holidays. Over the past 12 months, Away Resorts has invested over £50million in the staycation sector including the acquisition of new parks, the building of new facilities on existing parks and customer experience enhancing developments across the entire estate.
Carl Castledine, CEO of Away Resorts, commented:
“We are delighted to have the opportunity to add St Ives Bay Holiday Park to our expanding portfolio of parks across the UK and are proud to be investing more into this industry, even during these challenging economic times. Staycations are going to be just as vital this year and beyond as they have been in 2020 and we can’t wait to welcome customers, new and existing, to this amazing new park.”
Irmo Holslag, Partner at Freshstream, comments:
“We are delighted to be supporting the Away Resorts team on their next acquisition. The business has developed into a highly regarded and innovative holiday operator, well positioned to capitalise on the strong momentum they have generated at the cutting edge of the industry. The acquisition will enable us to further accelerate the growth of St Ives Bay Holiday Park.”
Richard Whitwell, Head of Midlands at LDC, added:
“With demand for British holidays increasing, Away Resorts is ideally placed to continue growing its position in the market, with a highly capable management team, a distinct proposition, a portfolio of prime sites and significant capital backing.”