Cookies are tiny files that are downloaded to your computer, to manage and improve your experience while on our website.
Our website uses different types or categories of cookies, such as:
Cookies can be ‘session cookies’ or ‘persistent’. Session cookies are temporary and support certain actions on the website then close when you leave the website. Persistent cookies remain on a device for a set period of time and are activated each time you, the user, visits our website.
There are different ways to disable Cookies:
Disabling certain types of cookies, for example, functional cookies, may affect how the website functions. In general, it is recommended that you take care when disabling cookies.
This site offers e-commerce and payment facilities so some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. We only use these cookies for our own purposes and no personal information is captured.
These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content relating to how our website is used.
To find out more information on how Google uses this data, click here
From time to time we test new features and make subtle changes to the way that the site is delivered based on how users interact with our website. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
You can opt out of these cookies by selecting ‘reject all’ in the cookie consent banner.
Functional cookies allow users to cusotmise how a website looks, for example, usernames, account preferences and remembering if you have visited a site before.
From time to time, this site may offer newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Marketing / third party cookies
We use personalised advertising on our website, which uses your browsing activity together with those interests, to provide you with targeted advertisements which are more relevant to you, during your visits to our website.
We also use retargeting advertising on our website using Google Marketing platform, which operates in a similar way to personalised advertising, with the addition that our advertisements are served to you away from our website.
To opt out of these cookies please select ‘Reject all’ from the cookie consent banner or by setting your preferences on Google Ad Settings (google.com)
In some cases you may interact with our website from your interactions on your social media platforms. In these circumstances, cookies may be used to allow us to provide you with content that we feel may be of interest to you.
We work with trusted partners to advertise on our behalf and we use affiliate tracking cookies to allow us to see if our website visitors have come to the site through one of our partner sites. This helps us measure our relationships with our partners.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work certain cookies are used to enhance your profile on their site or contribute to the data they hold about your for various purposes as outlined in their respective privacy policies.
To opt out of these cookies, please select ‘reject all’ from the cookie consent banner.
If you need more information please contact us at:
Phone: 0330 053 7000
Last updated: 27th September 2022
Whilst you wait... just think about being in your swimmers, the sun's out and the smiles are big