Your Guide to Camping on the Isle of Wight and Whitecliff Bay

There’s something wonderfully nostalgic and freeing about camping. Maybe it’s the smell of sausages sizzling on a portable grill, the laughter of children playing rounders in a field, or the joy of waking up with the sunlight streaming into your tent.

If you're looking for the perfect place to reconnect with nature—and with each other—then look no further than the Isle of Wight.

Dawn breaking over the beach at Whitecliff Bay. One of our stunning locations in the Isle Of Wight

Tucked off England’s south coast, the Isle of Wight is a camper's dream: charming, compact, full of fun, and brimming with beautiful places to pitch a tent or park a campervan. And if you’re looking for the ultimate base for your adventure, Whitecliff Bay should be at the top of your list.

Ready to unroll that sleeping bag and embrace your next great adventure? Here’s your friendly guide to everything you need to know about camping in Whitecliff Bay and why the Isle of Wight is one of the best family destinations in the UK.

Why camp on the Isle of Wight? image

Why camp on the Isle of Wight?

Let’s start with the big picture. The Isle of Wight might only be 23 miles across at its widest point, but it packs in more scenery, history, and adventure than many counties twice its size. Known for its beaches, walking trails, cycling routes, charming villages, and family-friendly attractions, it’s a top-tier location for a UK staycation.

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The camping advantage

Camping on the Isle of Wight gives you the freedom to truly explore. Want to walk the coast path? You can. Fancy beach-hopping between hidden coves? No problem. Prefer lazy afternoons with an ice cream and a view? Easy. Plus, camping is often more affordable than hotels, more flexible than holiday cottages, and a whole lot more fun.

And the best part? Wherever you camp, you’re never far from a beach, a forest, or a fun-filled day out.

Introducing Whitecliff Bay: The Jewel of the Isle of Wight

Nestled near Bembridge on the island’s east coast, Whitecliff Bay is a slice of paradise. With its golden sand, turquoise water, and dramatic chalk cliffs, it has serious Mediterranean vibes (yes, even in the UK!).

Why Camp at Whitecliff Bay?

The beach on the doorstep of our holiday park in the Isle of Wight, Whitecliff Bay.

Stunning beach access

The bay itself is one of the most beautiful on the island. Sheltered by cliffs and relatively hidden, it feels like your own private paradise. It’s ideal for swimming, sunbathing, sandcastle-building, and beachcombing.

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A hot summer's day overlooking our outdoor pool at Whitecliff Bay. Come see for yourself when you visit the Isle of Wight on your next caravan holiday.

Family friendly campsites

Whitecliff Bay Holiday Park has a mix of camping pitches, an indoor and outdoor pool, adventure playgrounds, evening entertainment, and on-site restaurants.

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Incredible views image

Incredible views

You can pitch your tent or park your camper with sweeping views of the bay or countryside. Watching the sunrise with a cuppa in hand? Absolute bliss.

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Adventure on your doorstep image

Adventure on your doorstep

From kayaking and paddleboarding to fossil hunting and scenic walks, Whitecliff Bay puts you at the heart of the action. Plus, you’re close to some of the island’s best attractions.

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Onsite activities at Whitecliff Bay Holiday Park

If you’re staying at the holiday park, you might never want to leave! Here’s a taste of what’s on offer:

It’s like having a resort with a tent peg!

Things to Do Near Whitecliff Bay

Sure, the beach is glorious. But there’s a whole world to explore beyond the sand! Let’s dive into the top things to see and do near Whitecliff Bay.

Culver Down image

Culver Down

Just above Whitecliff Bay lies Culver Down, a headland offering panoramic views over Sandown Bay and the English Channel. It’s a short but rewarding walk from the beach or holiday park and a brilliant spot for a picnic or Insta-worthy snaps.

Keep your eyes peeled for wildlife — including peregrine falcons and grazing sheep — and don’t forget to stop at The Culver Haven Inn, a cosy pub perched right at the top. Great for a pint after a long walk.

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Bembridge Windmill image

Bembridge Windmill

Built in the early 1700s, Bembridge Windmill is the only surviving windmill on the Isle of Wight. Kids will love climbing the stairs and exploring the inner workings, while adults will appreciate the views and the chance to tick off a unique bit of island history.

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Bembridge Harbour and Lifeboat Station image

Bembridge Harbour and Lifeboat Station

A short drive (or scenic walk) from Whitecliff Bay, Bembridge Harbour is a working port filled with sailboats, fishing boats, and charming harbourside cafés. Visit the RNLI Lifeboat Station, where you can learn about sea rescues and even climb aboard the ship when open to visitors.

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Dinosaur Isle image

Dinosaur Isle

Do you have kids, or are you a big kid who loves dinosaurs? Then you’ll love Dinosaur Isle, just a 10-minute drive away in Sandown. This family-friendly museum offers a mix of fascinating fossil displays and interactive exhibits. It’s a brilliant rainy-day option; afterwards, you can stroll along Sandown Beach.

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Brading Marshes RSPB Reserve image

Brading Marshes RSPB Reserve

This nature reserve is a must-visit for wildlife lovers. Just inland from Whitecliff Bay, Brading Marshes is teeming with birdlife, including herons, egrets, and even the occasional marsh harrier. There are gentle walking and cycling paths through reed beds, grasslands, and lakes — a peaceful escape when the beach gets busy.

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Two tigers lounging in the sun at the zoo.

Wildheart Animal Sanctuary

Nestled on the sweeping coastlines of the Isle of Wight, a truly wild family day out awaits. Enjoy a sprawling zoo home to an incredible array of mammals, birds, reptiles and insects from across the globe.

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Rainy day plans bear Whitecliff Bay

Let’s be real — this is the UK. Sometimes, the rain will fall. But fear not! There are plenty of indoor attractions nearby.

  • Sandown Pier – Classic British seaside fun with arcades, amusements, and bowling.
  • Amazon World Zoo Park – A tropical-themed indoor zoo experience.
  • The Garlic Farm – Indoors and delicious! Sample garlic-infused everything and pick up unique gifts.

Places to eat and drink near Whitecliff Bay

You're never far from a tasty bite on the Isle of Wight. Whether you're a BBQ master or someone who prefers to let someone else do the cooking, there are loads of great options:

  • The Nab Bar (at Whitecliff Bay Holiday Park): Classic pub-style food with stunning sea views.
  • The Crab and Lobster Inn (Bembridge): Great seafood and a warm, family-friendly atmosphere.
  • Blueberrys Cafe: Located in Shanklin, Blueberrys Cafe is an award-winning family-run cafe.

  • Farm shops and local produce: Pick up everything from Isle of Wight tomatoes to artisan cheese, perfect for campsite feasts.

Pro tip: Grab some locally made ice cream—it’s worth the trip alone!

What to Pack for Your Whitecliff Bay Adventure

Packing for a camping trip can feel like a game of Tetris. Here’s a quick checklist of essentials (and some handy extras):

Essentials:

  • Tent (plus mallet and pegs!)
  • Sleeping bags and roll mats
  • Camping stove or BBQ
  • Plates, cutlery, and washing up gear
  • Torch or headlamp
  • Waterproofs and warm layers
  • Sunscreen and sun hats

Nice-to-Haves:

  • Marshmallows and skewers
  • Board games and playing cards
  • Bucket and spade
  • Travel-sized first aid kit
  • Binoculars for bird watching
A pitched up family tent with a man, woman and baby sitting in the porch area of the tent. A teen boy and girl are cycling by on a hot sunny day.

Why camping on the Isle of Wight is the ultimate family experience

If you’re looking for a holiday that ticks every family box, camping on the Isle of Wight delivers in spades—and we’re not just talking about the ones for digging sandcastles.

1. It’s afordable and flexible

With options for every budget you can choose what suits your family best. And because our campsites offer flexible dates, it’s easy to plan around school holidays or long weekends.

2. It’s all about the outdoors

Kids need space to roam—and they’ll have plenty of it here. Fresh air, freedom, and fun come naturally when you’re living outside. Whether they’re collecting bugs, flying a kite, or playing tag under the stars, screen time becomes a distant memory.

3. Short travel, big adventure

You don’t need a passport to reach the Isle of Wight—just hop on a ferry from Portsmouth, Southampton, or Lymington. It feels like a proper getaway, but without the long-haul stress.

4. Attractions galore

From Blackgang Chine (the UK’s oldest amusement park) to Osborne House, and The Needles, the island is bursting with family-friendly places to explore.

5. Bonding time

Camping is about more than just a place to sleep. It’s about shared experiences—cooking together, hiking together, giggling in the dark when someone snores, and sitting around the campfire telling stories. These are the moments kids remember.

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Whilst you wait... just think about being in your swimmers, the sun's out and the smiles are big