Beat the heat

Away Resorts, the leading UK staycations operator, has seen a surge in late summer bookings with holidaymakers choosing to avoid the stress and uncertainty of European breaks and book a UK break instead.

24 July 2023

A family enjoying a summers day on the beach. There is a mother and father and two young children. image

Over the course of the last week, when European temperatures have peaked and many airlines announced the cancellation of flights, Away Resorts saw a surge in staycation bookings – up 51% YOY, with 80% of enquiries relating to August school holiday breaks.

Away Resorts data also showed a 28% increase in web session demand compared to the same period last year (from Friday 14th to yesterday). This surge indicates how many holidaymakers are choosing to book a break of the British Isles rather than risk their European holiday plans get cancelled or turned to chaos due to the extreme heat and flight changes.

For those looking to enjoy a relaxing holiday closer to home, Away Resorts stunning locations provide a diverse range of activities, stunning landscapes, and top-notch amenities, ensuring an incredible vacation for individuals, couples, and families alike.

Whether you're seeking an adventurous outdoor getaway, a tranquil retreat by the beach, or a thrilling experience with our wide array of on-site entertainment, Away Resorts has something special in store at every one of its 27 parks across the UK.